Making Screen Time Family Time
How kids today influence co-viewing and purchase intent in the household
At one time, it looked like the switch to online viewing might herald the death of family viewing. Early surveys of online TV viewers showed that family members were increasingly choosing to watch alone on their smartphones, tablets, and PC. Our new survey, sponsored by WildBrain Spark, shows that family watch-time and co-viewing are both still very much alive.
We fielded a survey in late September and early October to 3000 U.S. adults that stream video at least once a week and have children under-12. The results of the survey are provided in a free report: Making Screen Time Family Time. The report covers many aspects of child video consumption, including:
- What, how, and when kids watch
- How frequently parents watch video with their kids
- Kids influence on household spending
- The video services used and attitudes to them
- The impact of ad-supported content
Also, there is a special feature on how men and women differ in their attitudes to the content their children watch and the influence children have on them in making purchase decisions. This ground-breaking report will be available in early December 2020. When you sign up below, we will email you the report as soon as it is available.
Please fill out all fields below for a copy of the report. This information is kept by nScreenMedia and shared only with the sponsor of this paper. Without the sponsor, this paper would not be available to you for free. We, therefore, ask that you fill out the form with accurate, truthful information.
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