Getting FAST: The explosive vLinear market and why content providers need to jump in.
The number of people using free ad-supported streaming TV services has doubled in the last two years. And though the amount they watch is less than 20 minutes a day, they are beginning to integrate the services into their viewing lives. Market leader Pluto TV is forecast to reach $1 billion in ad revenue this year, and explosive industry growth seems assured for the next several years.
This white paper looks at the market conditions driving the growth in FAST services. It examines why the number of FAST providers continue to expand, driven by smart TV manufacturers. It also looks at why content providers are beginning to support FAST services and why you should too. The paper estimates the size of the US market in 2021 and forecasts its growth by 2023.
This paper is brought to you free of charge by the generous support of Verizon Media.
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