Keep My Customer: Why consumers subscribe to, stay with, cancel, and come back to online video services

Are consumers abusing your free trial subscription by bingeing on content and quitting before they must pay? Are discounts an effective tool in getting subscribers passed the all-important three-month barrier? What service features most effective at keeping customers loyal to your service? The answers to these and many other questions can be found in the new nScreen nSights report “Keep My Customer” – Why Consumers Subscribe To, Stay With, Cancel, and Come Back to Online Video Services.

Drawing on original survey data from the US and UK, the report gives a detailed view of the subscription behavior of pay online video customers. Report readers will gain an understanding of the number of services consumers take, the effectiveness of discounts and free-trials in winning them, and what keeps them subscribed. The reader will also learn the prevalence of involuntary cancellations and how to win back ex-subscribers.

This paper is made possible by the generous sponsorship of Vindicia

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