O&O is not enough: hybrid business models and multi-partner distribution

Why are services like Netflix and CuriosityStream trying new business and distribution models? This paper explains why they cannot maximize the value of their content and their business simply by relying on their owned-and-operated (O&O) app.

The paper explains:

  • Which internet video business and distribution models will grow the fastest through 2026
  • How a service benefits by expanding the business models employed by its O&O app
  • The revenue potential of a real-world streaming service
  • How participating in the FAST linear market can benefit a video service in multiple ways
  • Why SVOD services undervalue their content and their customers.

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