What Millennials Want from TV
- Almost all of the 19% of millennials without pay TV have no interest in getting it
- New analysis finds that integrating social media with TV critical in engaging the young
According to new analysis from nScreenMedia, the leading analyst group covering media’s transition to multiscreen consumption models, 19% of millennials do not have pay TV. Just 2% of those say they intend to get it in the next three months. A big part of the problem for operators is that these young viewers have grown up in the interactive world of the Internet and mobile phones. The passive television experience is simply not interesting to them.
The white paper examines successful online services such as HuffPost Live to understand how they are leveraging the voice of their audience to more directly engage with them. Using a mix of editorial material and social comments, HuffPost Live is now attracting audiences similar in size to the traditional 24 hour cable news channels like CNN and MSNBC.
In this free white paper, nScreenMedia looks at how social media is changing the traditional TV experience. It also offers practical advice to operators on how to go about bringing the social dimension to their TV service.
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