The Secret Life of Streamers: Devices, Content, Mobility, and Quality
Consumers are becoming increasingly comfortable watching video on all the screens at their disposal. This paper examines the ins-and-outs of their relationship with streaming content. Drawing on exclusive never before released data the paper discusses:
Why traditional television no longer dominates viewing
Why device usage is fundamentally changing how people view content at home
Which devices matter the most for TV content
How devices are changing primetime viewing
How in-home and out-of-home viewing differ
The impact of quality on the viewing experience.
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